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Website RPM and EPMV Calculator

Use this calculator to determine your website's revenue per 1000 page views and your earnings per 1000 visitors. Page views field is required to calculate RPM. Visitor count is required to calculate EPMV.

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How to Calculate RPM and EPMV

This handy and free calculator will help you gauge the revenue performance of your website or blog.

RPM is an acronym that stands for Revenue Per Thousand (the M is a Roman Numeral for 1,000). This usually means how much revenue was earned per 1,000 pageviews. Although some ad companies refer to RPM as revenue per 1,000 ad impressions.

The formula for RPM is: Revenue / (Page Views/1000)

EPMV is an acronym that stands for Earnings Per 1000 Visitors. This metric focuses more on the visitor and how much revenue you earn from them across your site. Ezoic is one such company that recommends publishers focus on EPMV vs RPM.

The formula for EPMV is: Revenue / (Visitors/1000)


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